Logo Research
The first assignment for the semester is to delevope a logo for my project. These are some of the logos I found that I liked.
Banana Republic’s logo is very simplistic and elegant in its design. The font represents the classic styles of the company’s produts. The logo is very clearly stated by keeping the font simple and all in caps and with using only two colors: black and white.
Ebay’s logo is very dynamic with its four font styles and color choices. The uppercase and lowercase letters help express the companies diversity. Thedifferent colors and fonts showcase the variety in Ebay’s products and users.
P.F. Chang’s logo is very symetrical. The font choices express the company’strademarks to be fresh and contemporary in style. The two choices in color help the logo not be too busy but to still catch the viewer’s eye. The straight line dividing the company name and the cuisine style helps the viewer easilyidentifiy the company’s brand and the type of dinning service the restaurant caters to.
posted by liz @ 2:17 PM
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